Case sharing---Functional materials make it easy to open the bag just by hands.

author：Kevin Sun

edit：Cassie Wang

Tianjin Ershang Yingbin Meat Food Co., Ltd. is a large-scale state-owned meat processing enterprise under the Tianjin Food Group. The company's "Welcome" brand and cooked meat products have been in existence for 65 years since 1953. It has won many honorary titles such as “Quality Products” from the State and Tianjin. Cooked meat products have a variety of low-temperature sausage products which are packaged with stretch film, but this series of products has been a difficult problem for many years, that is, the packaging couldn’t be tear. “It’s no exaggeration to say that we sell products with scissors to some customers and they use scissors to open bags.” A production manager once mentioned the fact that it likes a joke.

After understanding the pain points on the packaging of the company's products, we have specially developed the "easy to tear" packaging. Through the specially formulated high-resistance sealing layer, it not only ensures the barrier property of the material, but also guarantees the shelf life of the product. It remains good transparency and bright after pasteurization. When the upper and lower membranes are used together, the sealing performance is good, but the packaging can be opened with a little force.

"With such an upgrade, we have no worries about product sales. We don't have to worry about how customers open their bags. This special functional material solves one of our big problems."